Friday, April 25, 2014

Red & Fairytale with Taylor Swift

Just close your eyes, the sun is going down. You'll be alright 

Such a comforting line by Taylor Swift in her song Safe & Sound. If you didn't know, that song is my lullaby whenever i'm worried over tomorrow. Come think of it, this lass from Nashville has been serenading my life.

Whenever I have romantic moments with my partner, my heart will goes Today was a fairytale or be an emo queen by singing Back To December out loud.

So who is going to her concert in KL? Not me. Not that i didn't want to but all the tickets were sold out!! But don't be frown of disappointment coz you stand a chance to win her concert tickets AND make your fairy tale comes true by meeting her in person!!

Thanks to AIA Bhd., the Lead Sponsorship of Taylor Swift’s sold-out concert in Kuala Lumpur on 11 June 2014, as part of The RED Tour presented by Cornetto.

To add to the excitement in the weeks leading up to the concert, AIA Bhd.  launched a contest on its Facebook page to invite participation from Taylor Swift fans interested to win concert tickets and exclusive Taylor Swift merchandise. Based on the theme AIA Real Music Never Stops, participants are invited to share photos and videos that depict what the phrase “Real Music Never Stops” means to them in the most creative way.

Three lucky winners will get the chance to meet Taylor Swift in person and have their photo taken with her. In addition, contest winners will be invited to an exclusive countdown event on 31 May 2014 - The AIA Red Party - where they will collect their concert tickets and Taylor Swift merchandise.

AIA will also be collaborating with selected radio stations and publications on a series of mini contests for fans to win concert tickets and exclusive merchandise.

The life insurer’s sponsorship of this concert, featuring an international superstar on a record-breaking worldwide concert tour, reinforces AIA’s commitment to supporting contemporary music, and aligns the brand with key demographics – Malaysia’s Gen Y population.

Bill Lisle, Chief Executive Officer of AIA Bhd., said “We believe in sharing real life experiences with our customers, life planners, employees and the community and hence we see this as the perfect opportunity to connect with and bring young people together to share in this exciting experience with AIA because real music never stops!”

AIA is partnering with AEG Live, one of the world’s leading entertainment companies, and Parallel Media Group, a leading sports entertainment and media agency, to produce the event.

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