Friday, January 20, 2017

Collaboration with Hayden Koh for Limited Edition Scarves

Reebonz, the trusted online platform for buying a wide range of new and pre-owned luxury products tapped local designer Hayden Koh for an accessible luxury-fashion collection which infuses Hayden’s simple design for the chic, contemporary and confident women.

The collaboration will see two contemporary and limited edition scarves by Hayden Koh, which are inspired by nature and presented in a subliminal manner. Inspired from floral adapting to its environment, Hayden’s use of mixed fabrics and textures are evident.

According to Ms Sharanjit Kaur, Senior Manager of Global Marketing in Reebonz, Reebonz’s latest collaboration with local fashion designer Hayden Koh is an excellent example of the company in providing luxury ecosystem as a platform to allow more upcoming local designers to gain exposure and access to an audience that appreciates luxury.

“Reebonz is a proven platform for luxury and fashion lovers with more than three million registered members. With this extensive platform, we hope Reebonz will not only serves the luxury community but also a channel to discover new local designers and propel their careers by showcasing their designs in Reebonz,” said Ms Sharanjit Kaur.

“Malaysia has a talent pool of fashion designers such as Hayden Koh who are making important creative statements about what it means to be fashionably Malaysians with their take on comfortable, stylish and trendy design. Reebonz is delighted to collaborate with Hayden given with his passion and his upcoming influential stature in local fashion industry. Through this collaboration, we hope we could introduce our local labels by Malaysia’s fashion designers into luxury market segment,” added Ms Sharanjit Kaur.

A graduate of the prestigious Malaysia Institute of Arts and SML Fashion Academy in Kuala Lumpur, fashion designer Hayden had a splendid journey upon his graduation. His talent was featured at Malaysian Fashion Week 2014 and Kuala Lumpur Fashion Week 2015 and 2016, the anticipated Malaysian fashion shows dedicated to showcasing the best emerging talents.

“I feel honored when Reebonz approached me for this special collaboration since Reebonz is a renowned platform that makes luxury accessible. The luxury segment in Malaysia has been saturated by international brands. However, this collaboration will mark a significant breakthrough for local designers to reach luxury community that elevate our labels into luxury market,” said Hayden.

In conjunction with the upcoming Chinese New Year celebration, Reebonz is giving away Hayden Koh’s limited edition scarf to the first 120 customers who purchased RM3,500 and above from 9th to 27th January 2017 along with RM588 coupon for the next purchase valid from 28th January 2017 to 10th February 2017. The RM588 coupon (applicable with a min. spend) will be emailed to customers who are eligible with the offer.

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