A three-day shopping festival launched by Lazada, the largest e-commerce platform in Southeast Asia, was concurrently being staged in the 5 countries, including the Philippines, Thailand, Malaysia, Indonesia and Vietnam from December 10 to 12.
What is worth noting is that the Flash 2, which had been selling well in Southeast Asia, set several new sales records during the December 12 shopping season, winning the top spot of the December 12 sales chart and becoming the most purchased and popular smartphone with local consumers.
Lazada data show that the Flash 2 topped the sales charts in all 5 countries and was the undisputed mobile phone sales champion in the 100$-150$ price range. Not only so, the Flash 2 also won the 2nd among all product categories. In addition, single sales of the Flash 2 increased by over 600% in both Malaysia and Vietnam. In the Philippines, Flash 2 sales rose at a startling rate of 1073%.
Southeast Asia is currently becoming a new growth pole in the global smartphone market. But, with what has the Flash 2 won the title of Lazada’s most purchased mobile phone for the December 12 shopping period and become the most popular mobile phone in Southeast Asia? Albert Wong, General Manager, Mobile Internet Group, TCL Communication, once said: “Mobile phone photography has become a way of living. We well understood this when we first created the Flash series. The completely new Flash 2 carries the photographic DNA of the Flash series and creates a classic camera mobile phone for mobile phone users who pursue ultimate images.”
The popularity of the Flash 2 in Southeast Asia not only stems from its powerful configurations and performance but also benefits from its perfect mobile phone-based photographic capability. Equipped with a 5-inch IPS HD screen, the Flash 2 features the best dimensions for single hand operations. With a MTK MT6753 8-kernel, 64-bit processor inside, the Flash 2 can achieve fast, seamless switchovers between multiple tasks. Adopting a 3000mAh lithium battery of ultra long life, the Flash 2 can support 5 consecutive hours of video playing or 30 hours of music playing nonstop.
The rear camera of the Flash 2 adopts Samsung ISOCELL sensors which are the mainstream in the industry, with an ultra large aperture of ƒ/2.0. Together with a dual color temperature RealTone LED flashlight, it can provide better imaging quality and color fidelity and ensure outstanding photo taking under dim light. In addition, the Flash 2 is equipped with a 5 megpixel Profie Cam as its front camera, which has OV5648 1/4" sensor and an ƒ/2.2 aperture. It can achieve automatic focusing on the human face and capture clear face profiles. This makes the Flash 2 an essential major weapon for selfie fans.
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