How many Malaysians ever give some thoughts about their toothbrush? Can they tell whether they are using the right toothbrush or not? Many, at the same time, still have the misconception that the harder the toothbrush, the better.
Malaysians’ perception on good oral health may be inaccurate. Based on the National Oral Health Survey 2010, 95% of Malaysian adults perceived that they have good oral health. However, one in three still experienced oral health problems affecting their quality of life in the past three months. This difference between the perception of oral care, and the reality of oral care has resulted in an increased prevalence of periodontal disease amongst Malaysian adults over the last 10 years.
SYSTEMA, the number 1 toothbrush brand in Japan, that is quickly becoming a favourite in Malaysia, has made it their mission to close the gap when it comes to better oral health care by spreading awareness on choosing the right toothbrush to more people.
Consumer surveys reveal that 8 out of 10 consumers love SYSTEMA toothbrushes after their very first brush, and have switched over from their hard bristles toothbrushes to enjoy the benefits of the brand’s patented 0.02mm soft tapered bristles that cleans more gently yet thoroughly.
Inspired by its Japanese heritage of oral health and driven by its parent company Lion Corporation’s guiding principle of keeping 20 more of their own teeth even until the age of 80, SYSTEMA’s ‘Love At First Brush‘ mission is to help 1 million Malaysians in choosing a soft tapered bristles toothbrush for a good start to better oral care.
Celebrating consumers’ preference for the brand and its wide range of toothbrushes, was the theme at the launch of the Love At First Brush consumer campaign. Present were deejays from some of the hottest radio stations in the nation namely Prem and Aishah Sinclair from MixFM, Abby Fana from SinarFM and Haniff Hamzah from ERA, all of whom have shared their Systema Love At First Brush experiences.