The campaign was launched with contributions to five charity homes from Perak region that was held at Praise Girls Home, here today.
Now in its fifth consecutive year, the Ayam Brand Charity CSR campaign will see contribution of its products sufficient for daily consumption over two months for all residents at 43 charity homes across ten regions in East & West Malaysia, providing more than 2,000 underprivileged children with convenient, healthy and nutritious meals. The yearly campaign is an integral part of Ayam Brand’s Corporate Social Responsibility program that has since its inception in 2008 benefitted more than 9,000 people from 158 charity organizations by providing them with convenient, healthy and nutritious meals.
The other recipients from the Perak region are Pusat Jagaan Yayasan Latihan Insan Istimewa, The Salvation Army Ipoh Children’s Home, The Salvation Army Ipoh Boy’s Home, and Praise Emmanuel Children’s Home who were on hand to receive the products that included Ayam Brand sardines, mackerel, tuna, baked beans, among others.
The brand will continue to mobilise the online community to participate in the Ayam Brand Community Care Campaign 2012 through social networking site Facebook with its ‘1 Like, 1 Can’ campaign that will see each new fan of the Ayam Brand fanpage increasing the brand’s contribution to the campaign by another can.